You Run the Business. I Run the Feed.

Daily posts, on-site video, monthly strategy. All written in your actual voice. Not a template with your logo on it.

See What's Included
Social media content calendar showing daily posts scheduled across multiple platforms for a Phoenix small business
Daily Posts, Done

30 posts a month. Every month. No gaps, no running dry, no scrambling for ideas on a Tuesday.

Videographer recording on-site content at a Phoenix area small business with team working in background
On-Site Video That Performs

Studio shots don't move the needle. Real teams doing real work, that's what people stop scrolling for.

Business owner and social media manager reviewing analytics and content performance on a laptop during monthly strategy session
Monthly Strategy Built In

Not running on autopilot. Every month we look at the numbers together and decide what's next.

Jo Wilson conducting brand voice onboarding session with small business owner in Phoenix, building the Knowledge Stack
Content That Sounds Like You

Before anything goes live, we build your Knowledge Stack. That's what keeps the content from sounding like it came from a stranger.

Jo Wilson meeting with a Phoenix small business owner to build their Knowledge Stack
What's Actually Included

The full picture, before you decide

What Shop Jo Wilson Actually Does

Hand off your whole feed to someone who shows up in person and writes like you do. Thirty posts a month, in your voice, no gaps.

Most social media for small businesses looks the same: polished, forgettable, and written by someone who has never set foot in the building. Jo takes a different approach. She shows up in person, learns how the business actually runs, and writes every post from a deep knowledge base built specifically for that client.

Daily content that sounds like the owner wrote it, because it's built from everything the owner knows. No silent stretches that quietly cost you reach and trust.

  • 30 posts every month, scheduled and published across your platforms, no gaps, no last-minute scrambles
  • On-site video recorded by Jo, edited with captions, and scheduled, you just show up on the day
  • Monthly strategy review to check what's growing and decide what's next, not set-it-and-forget-it
  • Knowledge Stack onboarding that captures your real voice before a single post goes live
See the Packages Read How It Works
Jo Wilson reviewing analytics dashboard with a Phoenix client
How It Runs

Day by day, week by week, month after month

Jo Wilson on-site recording video content for a Phoenix small business
On-Site Shoot

Real footage, real teams, real businesses

How the Service Actually Works

Here is exactly how it runs, from the first conversation to the thirtieth post of the month.

Before anything goes live, Jo sits down with you to build your Knowledge Stack, a structured capture of how you talk, what you sell, who you serve, and the story behind the business. This isn't a one-time intake form. It's a living knowledge base that every post is pulled from, and it gets sharper the longer we work together.

Talk About Your Business

Three Ways to Work Together

Daily posts and monthly strategy are in every package. The difference is how much video you want, one a month or one a week.

Phoenix small business owner reviewing daily social media posts scheduled by Jo Wilson on phone and laptop
Tier 1, $1,850/month

The foundation package. Daily posts in your voice, one strong video asset per month recorded on-site, and a monthly strategy call to review what's working. Built for businesses that want consistent daily presence without the time commitment of doing it themselves.

  • 30 daily posts per month written in your voice across Instagram, Facebook, TikTok, and LinkedIn
  • One on-site video per month, Jo records, edits, adds captions, and schedules it completely
  • Monthly strategy session to review performance and plan where the content goes next
Jo Wilson filming weekly on-site video content for a Phoenix area service business with professional camera equipment
Tier 2, $3,000/month

Full-service, maximum output. Daily posts plus one new video every single week, that's four on-site recordings a month, fully edited with captions and scheduling handled. Built for businesses that want the fastest-growing content presence and maximum video on their feed.

  • 30 daily posts per month written in your voice, same as Tier 1 but with maximum video output added
  • Four on-site videos per month, one every week, recorded, edited, captioned, and scheduled by Jo
  • Monthly strategy session plus a deeper content calendar built around the increased video frequency
Jo Wilson consulting with a Phoenix business owner to build a custom social media scope and content plan
Tier 3, Custom Scope

Some businesses don't fit neatly into a package, and that's fine. Tier 3 is a fully custom scope built around what the business actually needs. The price and deliverables are agreed on together during a consultation call. No guessing, no forcing a fit.

  • Scope is built around what your business actually needs, not forced into a package that doesn't fit
  • Consultation call to map out what's needed before any price or scope is agreed on
  • Works for businesses that need more than Tier 2, less than Tier 1, or something the standard packages don't cover

What's Inside Every Package

Jo's service runs on three core components that work together. Here's what each one does and why it matters for your business.

30 Posts a Month, Every Month

Daily posting is the engine of the whole service. Thirty posts a month, every month, written from your Knowledge Stack so they sound like you, not like a social media manager trying to sound like you.

  • All content written from your Knowledge Stack, your vocabulary, your stories, your perspective
  • Scheduled and published across Instagram, Facebook, TikTok, and LinkedIn, format-adapted for each platform
  • DMs and comments stay with you, those personal customer interactions shouldn't come from a manager

Video That Looks Like Your Business

Jo shows up on-site to record video with your team, then handles everything after: editing, captions, scheduling. Because she records in person, the content looks like the real business, not a studio production.

  • On-site recording, Jo comes to you, so the content captures your actual space, team, and operation
  • Full production handled: editing, captions, platform formatting, and scheduling, nothing left on your plate
  • One video per month on Tier 1, one every week on Tier 2, scale up when you're ready

Strategy That Moves With Your Business

Once a month, Jo and the client get on a call to review what's growing, what's landing, and where to take things next. The strategy stays connected to real business momentum, not a content calendar running on autopilot.

  • Performance review, look at the numbers together and understand what's working and what isn't
  • Knowledge Stack updates, as the business changes, the content strategy and voice profile change with it
  • Direction for the next month, what to emphasize, what's coming up, what stories are worth telling

Instagram, Facebook, TikTok, and LinkedIn. Those are the four that actually move the needle for small business. Jo adapts the same content to each platform's format so nothing feels copy-pasted, it fits where it's landing.

What Daily Presence Actually Builds

Here's what consistently showing up online, in your actual voice, every single day, does for a Phoenix small business over time.

Phoenix small business Instagram feed showing consistent daily on-brand posts
The Outcome

What a real, consistent feed actually looks like

Jo Wilson recording on-site video content with team in background
Real Capture

On-site recording, never stock

Social media analytics showing steady follower and engagement growth
Growing Reach

Reach that builds month after month

Business owner reviewing social media content strategy with Jo Wilson
Strategy Review

Monthly look at what's growing and what's next

Traditional agencies post for you from a desk somewhere using templates built for volume, not voice. Jo shows up in person. She learns how the business runs, records on-site, and writes everything from your real voice, not a brief someone handed off to a writer in a queue. If a post could've been written for any business in the industry, it gets cut.

Questions People Actually Ask

Questions about how it works, what's included, and whether it's the right fit

What do I actually have to do once we're working together?

The division of responsibility is clear from day one: Jo handles the content pipeline, you handle the personal interactions.

  • Show up for on-site recording days and the monthly strategy call
  • Stay on top of your DMs and comments, those customer conversations need to come from you
480-440-0229

Will the posts actually sound like me, or like a social media manager?

Voice fidelity is the whole point of the Knowledge Stack onboarding. It's not a one-page brief, it's a structured knowledge base that every post is built from.

  • Deep onboarding captures your vocabulary, stories, business personality, and what you actually sell
  • The longer we work together, the sharper and more accurate the content becomes
480-440-0229

What platforms does the posting cover?

The four platforms that actually move the needle for small business, all covered and adapted for each one's format.

  • Instagram, Facebook, TikTok, and LinkedIn, all scheduled and published
  • Same content adapted for each platform's format, not copy-pasted across all four
480-440-0229

Do you work with businesses outside the Phoenix area?

Right now, no, and it's not about geography for its own sake. It's about what makes the service work.

  • The whole point is showing up in person, recording on-site, staying close to the day-to-day of the business
  • Phoenix metro only: Phoenix, Scottsdale, Tempe, Mesa, Chandler, Gilbert, Glendale, and Peoria
480-440-0229

Is there a contract or long-term commitment required?

Month-to-month, no long-term contract. The reasoning is straightforward.

  • The work has to earn the next month, every month, that's what keeps the quality standard high
  • If it's not working, you're not locked in, but the goal is work that makes you want to stay
480-440-0229

What won't Shop Jo Wilson do?

A few things are outside the scope, and Jo is upfront about them so there are no surprises.

  • No paid ads, no personal account ghostwriting, no reputation crisis management or PR firefighting
  • If you need those things, Jo will refer you to someone who does that work well
480-440-0229

Ready to Hand Off the Feed?

If you're done running on empty when it comes to social media, let's talk. Tell Jo a little about the business and she'll be straight with you about whether it's a good fit.

Let's Talk About Your Business